We invite you to participate at the closing stakeholder workshop of the project W3B – »What We Wood Believe – Societal Perceptions of the Forest-Based Sector«. The workshop will take place on September, 22nd in Brussels. 

Project achievements and the results of the last two years will be presented during the workshop. 

Emphasis will be given on the   importance of communicating innovations of the forest-based sector as well as innovative communication itself.

The invitation with programme is availabe here.

A few words about the project: 

Over the last few decades, growing environmental awareness and an increase in society’s interest in topics related to sustainability have led to a greater focus on the forestry and wood sector. The increased interest and new demands are forcing this sector to clearly define its position and significance with regard to climate change, the supply of raw materials and the bio-economy, and to present these topics to the general public in a comprehensible manner. Therefore, the aim of the WoodWisdom Project is the development and exemplary implementation of efficient communication strategies which demonstrate the relevance of the European forestry and wood sector as well that of its services and products on the way toward a sustainable society. In this way, the strategies aim to strengthen society’s acceptance of the forestry and wood sector. More on the project website.